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AFURI Minami-Aoyama| A new gourmet staple in Omotesando! Delicious vegan soy milk tantanmen noodles

History of AFURI

AFURI is a Ramen restaurant that was founded in Ebisu, Tokyo in 2003 and is popular among women. In 2025, it will be 22 years since its founding, and currently has 18 stores in Japan and 13 stores overseas. It is a brand that is attracting attention not only in Japan but also around the world.

The restaurant’s name “AFURI ” comes from Daisen (commonly known as Mt. Afuriyama) in Kanagawa Prefecture . The restaurant is known for using pure water from the foot of Mt. Afuriyama and carefully preparing its soup. AFURI is known for its clear golden soup and refreshing, refined flavor, as typified by its “Yuzu Shio Ramen.” The soup, which incorporates Japanese cuisine techniques, has a clean aftertaste and perfectly balances the flavors of the ingredients.

In addition, AFURIdoes not use synthetic colorings, preservatives, or chemical seasonings. We believe in the “power of ingredients” and are committed to making Ramen that is safe, secure, and healthy for the body. Simple yet deep flavor. Supported by health-conscious people and fans overseas, it is a Ramen brand that leads the new era.

Access methods

30 seconds walk from exit B3 of Omotesando Station on the Tokyo Metro Chiyoda, Ginza Line, or Hanzomon Line.

Since the opening of the landmark commercial complex Omotesando Hills, it has become especially popular with foreign visitors tourists, and is easily accessible from Harajuku and Shibuya.

First new store in four years opens in Minami Aoyama

Opening on July 8, 2024! AFURI has many stores in Tokyo, but their first new store in four years, “AFURI Minami-Aoyama,” is something a little different and special.

Every time you go down the stairs, you feel as if you are being transported to a world beyond the ordinary.

The interior of the restaurant has a sophisticated and calm design, giving it an adult atmosphere like a bar. In the Chuo, there are counter seats surrounding the kitchen, so you can enjoy the live cooking scene right in front of you. In particular, the fragrant aroma of the roasted pork and the performance of the water being drained are an experience that stimulates both the sight and smell. Please note that you cannot use cash as it is a completely cashless payment system.

Exclusive to Minamiaoyama store! Delicious vegan ramen and curry

When it comes to AFURI, the light broth of their Yuzu Shio Ramen is a staple, but the Minami Aoyama store has introduced a new vegan menu item!

AFURI Minami-Aoyama’s vegan menu will overturn preconceived notions such as “vegan = too healthy and unsatisfying” and “it’s something completely different from ramen .”

Our top recommendation is the “Vegan Soy Milk Dandan Noodles,” a dish that could be described as breaking new ground for AFURI.

I was honestly surprised to see such a rich ramen at AFURI, where light ramen is the norm. The soup is based on soy milk and is blended with vegetable soup made by slowly simmering aromatic vegetables such as celery, carrots, and mushrooms. The richness of the sweet miso and the natural thickness of the vegetables are exquisite, and the ramen has an amazingly smooth texture. The toppings are also carefully selected.

1. Roasted cashew nuts and pine nuts add a fragrant flavor

â‘¡The crunchy texture of shredded green onions and colorful chives adds an accent

3) The medium-thick, chewy noodles go perfectly with the rich soup. This ramen has a deep flavor that makes it hard to believe it contains no animal ingredients, and it was so satisfying that I wondered, “Is this really vegan?”

The medicinal vegan curry is also a must-try!

Not only the ramen, but the medicinal curry at the Minami Aoyama store is also vegan . More than 14 types of whole spices are blended in a unique way, and carrots, onions, tomatoes, mushrooms, and fruits are put into a blender and cooked without using any water. The result is a richness and depth that you wouldn’t expect from a vegan dish, and the aroma of spices fills your mouth. This curry is packed with spices that are effective in promoting metabolism and relieving fatigue, and is also recommended for replenishing energy after a day at the gym or yoga class. The medicinal curry is satisfying even in its mini size , but the full size is also a must-try.

Evolutionary vegan ramen in a fantastical space “AFURI Minami-Aoyama” is a special place where you can enjoy not only the sophisticated charm of AFURI, but also new vegan ramen in a fantastical space.
It is also easily accessible, just a 30-second walk from the B3 exit of Omotesando Station. Why not escape from your busy daily life and spend some time rejuvenating your mind and body?
This restaurant is recommended not only for ramen lovers but also for those who are health-conscious.

Ordering Method and Manners

Here we will introduce how to order and proper etiquette.

How to line up and points to note

When there is a line in front of a store, you will have to wait in line. There are a few things to keep in mind when doing so.

1. Line up at the back.

2. Line up once everyone is present.

3. Don’t interrupt.

4. Don’t block the entrances of other shops or homes.

5. Don’t spread out too much on the road. Line up in a straight line.

Please follow the rules so that everyone can have a good time.

How to order

There are two main ways to order at ramen restaurants in Japan: buying a ticket from a ticket vending machine, or looking at the menu and ordering verbally.

At AFURI Minami-Aoyama, payment must be made at the ticket machine. Payment is cashless only.

You can use credit cards, QR code payments, electronic money, and transportation IC cards .

After purchasing a meal ticket from the ticket machine, please take a seat at the designated seat.

A staff member will come to your table and confirm your order. *Please note that the order may change depending on the seating situation.

AFURI Minami-Aoyama: A word from the store manager

If you want to eat Ramen around Omotesando Station, please come to our restaurant! We will prepare a bowl of ramen that will satisfy both body and soul in a cozy space like a hideaway. All of our staff look forward to your visit.

Business hours and holidays

[Business hours] 11:00-23:00

[Store closed days] None


Information on affiliated stores

“Medicinal Ramen KARAKURENAI Harajuku”

Onden Building, 29-9 Jingumae 4-chome, Shibuya Ward , Tokyo

[Business hours] 11:00-20:00

[Store closed days] None

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